SVA Life Sciences’ Principals Andrew DeMarco and Jenny Herritz, along with Ryan Irvine, Vice President of Medical Affairs at Hugel Aesthetics, presented a webinar on October 14, 2022 for MAPS – Medical Affairs Professional Society.
The presentation, titled Medical Affairs Impact and Performance Management: A Practical Guide to Implementation, discussed practical techniques for conceptualizing and implementing an Impact and Performance Management Program.
Across the Life Sciences industry, many struggle to demonstrate the value of Medical Affairs. We’ve talked about why it’s important and have seen examples of best practices. But operationally, how do you do it? Implementation of a MedAffairs Impact and Performance Program requires the shaping of stakeholder perspectives, process, and technology. It requires overcoming objections and carefully managing implementation from ideation through rollout and adoption.
The discussion focused on the six techniques for implementing the Program, which include development of strategic intent, the MSL Deployment Plan, configuration of the technology platform, training, adoption, and making course corrections. These techniques help to facilitate functional and cross-functional alignment, as well as to develop a planning and process discipline.
To view the recording of the webinar, visit https://medicalaffairs.org/medical-affairs-impact-performance-management-practical-guide/.